Ideas Woman creates & markets brands on the Internet!
Thanks for stopping by
to read about Ideas Woman and the person behind the
Ideas Woman, me - Gayle Wilson.
I love being self-employed . . . .
Since 1987 I have been self-employed
operating my own
businesses and working as a freelancer. I love the challenge
of being
able to increase my own income compared to being an employee
on a fixed
wage; the flexibility of choosing when I work and when I do
not rather
than working a set roster with a boss standing over me; and I
truly
appreciate the time I have been able to spend with my children since 1999 as a home-based worker instead of missing out
on the
sports days, and the girl talk after school because I had to
be at work.
It all started in 1987 . . . .
I was a stay at home mum looking after four children and
married to
a man who hated his job in the bank. We both had a love of
photography
and so after training, we started up our first photo lab which
also
doubled as a professional photographic studio. Good times,
then a a
recession and before we knew it, we ended up with two
different Kodak
Express photo labs, one at an international airport [his], the
other
in a shopping centre [hers].There was so much to learn about dealing with shopping centre management!
Rewards for top selling . . . .
Attending many hours of selling and marketing training paid
off. Being
the top film seller in our state, both husband and I were sent
to New
Orleans U.S.A, all expenses paid for seven days for Mardi
Gras. From
there a quick hop and step to Jamaica for ten days just to us,
leaving
the six kids behind with the grandparents and staff to run our
shops.
So how did we achieve being top seller? Upselling,
cross-selling, 'frequent
flasher' rewards, and excellent customer service! Why sell one
roll
of film when you can sell twenty!
Since 1999 . . . .
After retraining in multimedia and marketing, I set-up my
own DOT
COM business - well it was the nineties! I have been offering
web related
services including web design and development, and software
production.
My services also extend to online marketing, business
mentoring, graphic
design for web and print and freelance teaching and on-site
training.
Why I am the Ideas Woman . . . .
Ever since my husband and I started our first business in
1987, I realised
that there was selling [anyone can do that] and then there was
marketing
which was our ongoing commitment to the success of our
business. Did
we wait for the customer to come through the door or did we
work at
offering incentives for the customers to come to us, rather
than our
competitor? Of course it was the latter!
What I can do for you . . . .
eBay especially has made it so simple for anyone to become a
seller.
Anyone can sell, however you have to market yourself before
you can
sell anything. I will help and educate you in effective and
proven selling
methods to turn the eBayer into a customer. I will help you to
increase
your sales so you will work for the same amount of time but
for increased
profit.
And finally, ME . . . .
Do you care if I am married to best husband in the world and
have the
most gorgeous children? Of course you do not care and I do not
expect
you to! Well he would be the best husband in the world if he
could cook
and dance and the kids, well each have been unbearable at 15
and have
no idea how to stack and unstack the dishwasher!
So why is it that so many sellers and website owners tell you
this
on their ABOUT ME page? Well I cannot work that one out. Your
buyers
may have just been divorced, have ugly looking children [just
kidding]
or are just not enjoying life as you may be doing. These people do not want to
hear about
your 'perfect' family. Tell them about your business [who], your
location [where],
what you do and how you will do it. Tell why you decided to
start selling
online but leave the 'darling husband' stuff to the forums and
chat
rooms.
Dip Multimedia Dip Marketing
Now it is all about you!
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